Automotive Ad Teasers Becoming the Norm Ahead of the Big Game

January 30, 2012

We won't see all the top commercials until they officially debut on Sunday, but many brands have posted "teasers" and other sneak peaks well ahead of the game. And some of these clips have already drawn millions of views, specifically some of those posted by car manufacturers.

Last year, Volkswagon posted it's big hit, "The Force" a few days ahead of the game, and it was seen over 5 million times heading into the weekend. This year, we're a week out and Volkswagen's teaser for its latest Star Wars-themed spot has over 10 million views since it was posted on the 18th.

Honda, though at the time the brand was unknown, posted a "teaser" starring Matthew Broderick last week that created a lot of stir among fans of 1986's "Ferris Bueller's Day Off." Since last Thursday, the Bueller teaser has been seen over 4 million times, with as many as 1.5 million views on Friday.

Today, the full-length extended version was released and immediately drew lots of buzz on pop culture, business, and automotive blogs. You can see it here.

Other manufacturers who've also posted ads include Hyundai, Suzuki, and Audi, who's ad also has over one million views.

Update: Acura.