February 07, 2011
Volkswagen's "The Force" Super Bowl ad has been seen over 16 million times since it was posted on February 2nd. In the first day, the video was picked up by pop culture blogs and highlighted early by Jalopnik in the U.S., which posted it that morning with the headline, "The Star Wars Super Bowl commercial everyone will talk about." By the next day, the video was already atop our Most Shared list. It was viewed over one million times in the first 24 hours and over 5 million times in the first 48.
Currently, "The Force," which notably contains no dialogue, is the most-viewed overall video this week globally as well as Germany, Canada, UK, Argentina, and Poland and is in the top 5 in Australia, Ireland, India, New Zealand, Israel, South Africa, Spain, France, and Italy.
As indicated in the chart below, the video saw its highest peak on Friday, though it will be interesting to see how many views it draws today.
A little bit later, we'll be looking at some of the other ads that have drawn the most views.