B Is for Beauty: #10YearsofYouTube

In the past 10 years over 5 billion hours of beauty tutorials and explainers have been uploaded to YouTube. That’s about 100,000 years worth of contouring, eyelash curling, makeup reviews, and hairstyle how-tos.

And today, beauty tutorials are among the most viewed instructional videos on the platform, due in part to the intimate, immediate access they provide to the world of beauty.  For the first time ever, every makeup artist, hair stylist, beauty guru, and his/her unique techniques and experiences are available to anyone who wants to look and feel their most fabulous -inside and out.

Among those gurus are the prolific Michelle Phan and the U.K.’s most popular beauty creator, Zoella. For Zoella in particular, her 7.8 million subscribers see her as a role model they can trust—and whose closet they’d love to raid. In the five years since she launched her channel, Zoella has also found widespread success offline, first by starting her very own makeup line and then by publishing a novel that surpassed even J.K. Rowlings’ debut in first-week book sales.

Through these accessible and personal how-tos, YouTube also provides a space for previously under-represented beauty communities to take center stage. Shameless Maya is one beauty creator who gives the African American community guidance on how to style curly hair. And the one and only Bunny Meyers (Grav3yardgirl) proves that personality is the most essential ingredient of any and every look. And that’s truly a beautiful thing.

In the spirit of celebration, let these classic tutorials make your world a little more creative and a little more gorgeous, just as they did for millions of other viewers:

A Is for Animals: #10YearsofYouTube

By the time you’ve finished reading this post, YouTube viewers around the world will have watched just about 2.5 years worth of animal-related videos. From corgi stampedes, to otters holding hands, to tiny hamsters going on dates, screaming goats, lions, crocodiles, even buffalo battling it out in the wild—still one of YouTube’s earliest and most memorable hits - pet and animal videos stand out as a classic YouTube genre loved by viewers everywhere.

And then there are the cat videos. Everybody’s heard the joke that YouTube’s success is owed to our feline friends. And while this isn’t quite true (little known fact: dog video searches began surpassing cat searches back in 2010), we proudly dedicate this first birthday post, in part, to those tabbies that continually warm our hearts and touch our funny bone.

Indeed: there are approximately 10 million cat videos on YouTube right now, meaning the world has uploaded an average of one to two cat videos per minute over the last 10 years.

For some, one upload leads to global stardom. Grumpy Cat, for instance, was featured in two New York Times best selling books and a Lifetime movie starring Aubrey Plaza. The Keyboard Cat meme, a 2007 video showing a cat playing the piano, has become so popular it made appearances at the MTV Music Awards and The Colbert Report. Nothing less than trailblazers, these kitties paved the way for cats such as Maru, Lil Bub, Colonel Meow, and Simon’s Cat to become some of today’s biggest stars on YouTube.

So, from surprised kitties to talking dogs to sassy honey badgers, thanks for sharing all that’s awesome, “awwww” worthy and awe-inspiring about our dearest furry friends.

Here are some highlights from the wide world of the YouTube Animal Kingdom:

Celebrating 10 Years of YouTube

On April 23, 2005, history was made. An 18-second clip about how cool elephants are was shot at the San Diego Zoo and uploaded to a then-private video sharing site called YouTube.

That May, YouTube launched in beta before becoming available to the wider public six months later. Ten years have now passed, and that site has grown to become not just the biggest video platform on the web—a community of more than one billion people, where hundreds of millions of hours of video are watched and billions of views are generated every day —but one of the largest and most diverse collections of self-expression in history.

YouTube is a portrait of our global culture, seen through the lenses and perspectives of people around the world. It is a portrait built by a creative community of bold and fearless individuals. Built by comedians, gamers, activists, artists, performers, teachers, and pranksters. Built with cats and rainbows and blenders and ninjas and unicorns. It was built on the silly. It was built on the profound. It was built by you.

And 10 years in, you continue to redefine how the world experiences music, entertainment, and news. How the world laughs and how the world learns. How we shape political events and how we connect over the things we love.

You’ve helped turn creators into the biggest names in entertainment. You’ve given people opportunities to share their voice and talent no matter where they are from or what their age or point of view. You built a world where little ideas can bring about amazing things and where amazing things can bring little delights to each of us.

So in honor of our 10th birthday, we’re celebrating you, our YouTube community. Every day over the next 26 days, we’ll take a look back at some of the most memorable moments, from the silly to the profound, that you’ve shared on YouTube in the last 10 years. It’s YouTube from A to Z. Literally.

You can follow our celebration throughout the month of May on our YouTube Trends blog.

Trending This Week: Inventive Ways of Dealing With Loud Neighbors; Calling Out Catcallers

Dealing With Loud Neighbors -- The Olan Rogers Story

In Olan Rogers's latest video, the funnyman-creator describes a revenge plan he plotted against his outrageously loud neighbor that involved a well-placed Craigslist ad, a fictional owl named Lil BB, and 208 tons of glitter. As a storyteller, Rogers is one of the most beloved emerging creators on YouTube, and one of the things that makes him so adored by his nearly 54,000 subscribers is the time and energy he invests in establishing personal relationships with each of his fans. Through the proceeds he makes from his clothing line and Soda Parlor, Rogers has set up a college scholarship fund for his YouTube supporters. [Disclaimer: there is not enough time nor characters in a word document for me to fully disclose how much I adore Olan Rogers. It was a common occurrence during my time at YouTube Nation, that once I started playing a Olan Roger’s video, I would be in fits of laughter for a good 11 minutes and no producer, nor writer who needed to question me for a segment, would be able to break the cycle of giggles. So I admit some bias.]