Even more exceptional is how this U.S. presidential election cycle compares to those of 2012 and 2008. We examined the data for election years in 2016, 2012, and 2008, and determined that this year will likely break YouTube records for views and watch-time on Election Day, November 8.
Since January 1, overall views in 2016 for videos about candidates have been 5x larger than in 2012. Going back four more years to the 2008 election, this year has had 8x more views than 2008’s presidential race. This is a departure from the change in views from 2008 to 2012, which was only 1.65x larger.
In each case, Election Day was the most popular date: views historically increase 7-10x from the yearly average, as viewers tune into analyses of the results. When it comes to U.S. elections-related viewership, we expect November 8, 2016, to be one of the largest days ever in YouTube’s history.
The Significant YouTube Moments From Every Presidential Election Year
Each election season is marked by its own cultural milestones: there are the gaffes, the inspirational speeches, and the viral campaign moments. We’ve compiled a list of some of the biggest election-related moments on YouTube during the past three presidential races:
Here are some of the elections-related videos that provided sizable contributions to the viewership spikes in each of the three campaign cycles:
- March 12: Protester attempts to rush stage as Trump speaks (4.5 million views)
- July 18: Stephen Colbert gets on stage at Republican National Convention (5.3 million views)
- Oct. 9: Second presidential debate (124 million views across numerous live streams)
- Jan 20: Obama sings Al Green’s “Let’s Stay Together” (4.5 million views)
- June 5: Lip dub mashup of Obama singing “Call Me Maybe” goes viral (48.7 million views)
- Sept 5: Gay Vietnam veteran discusses marriage equality with Romney (3.6 million views)
- Feb 2: Super Obama girl video goes viral (40 million views)
- March 18: Obama delivers “More Perfect Union” speech (7.2 million views)
- Aug. 29: Obama attends the 2008 Democratic National Convention (826 thousand views)