Halloween ‘16: Clown Sightings, Harley Quinn Costumes, and Other Trends

October 26, 2016

Whether it’s decorations or costumes, YouTubers take Halloween very seriously. As big fans of the holiday, we’ve been closely watching the biggest Halloween trends of 2016.


Clown Sightings

Prior to this year, the fear of clowns was a relatively niche phobia that served more as a topic for humor than a widespread phenomenon. Yet this fall, we’ve observed a sudden increase in clown-related content on YouTube:




The impetus for this trend? Clown sightings. YouTubers have been uploading footage of solitary clowns frightening passersby in droves, and as news of these unnerving encounters has spread, so have views of clown-related videos.

Although bizarre clown sightings are reported as far back as 2014, their sharp increase only goes back to late August this year. The real peak, however, occurred on October 15th, after hundreds of news stories.


Harley Quinn, ‘The Purge,’ and Clown Costumes

As clowns have become prominent, so too have clown costumes: “clown” has become one of the most searched-for costumes on YouTube this October.





Suicide Squad’s Harley Quinn

  • Costumes inspired by this year’s video games, such as “Overwatch” (released in May ‘16) and “Five Nights At Freddy’s” (the latest installment of which was released this October), are also in the top 10.

Other Halloween 2016 Trends


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