YouTube & the Presidential Elections: Why Voters Come to Watch

September 28, 2016

Over 110 million hours of presidential candidate- and issue-related content has been watched on YouTube since primary candidates started announcing they were running for office in April 2015.1 Here’s a look at what U.S. voters are watching to stay informed on the presidential election, why they’re watching, and how it may influence Election Day.*

*Unless otherwise noted, all data is sourced from the Google-commissioned Ipsos Connect “YouTube Election Survey,” Wave 1, September 2016, U.S., n=3,706, U.S. registered voters 18–54.
1Google internal data, April 2015—February 2016, U.S., classification as elections "candidates" and "issues" was based on public data such as headlines and tags, and may not account for every such video available on YouTube.