November 07, 2014
And here’s what waddled in and stole our hearts this week:
Jimmy Kimmel - YouTube Challenge - I Told My Kids I Ate All Their Halloween Candy
Kimmel is a bonafide YouTube hitmaking machine (he’s had 750 million views so far this year), but we think this gag is his sweet spot. For the past four years, he’s challenged parents to trick kids about their treats, and doggonit, their priceless reactions get us EVERY TIME. Like “Celebrities Read Mean Tweets,” his Halloween YouTube challenge is an enormous fave: the four installments add up to over 120 million views. Sweeeeeet.
John Lewis - Christmas Advert 2014 - #MontyThePenguin
The blood on Halloween may not even be dry, but ho, ho, ho, we’re lumbering on to Christmas. British retailer John Lewis brought their A-game to this beautiful little Christmas advert about the friendship between a boy and a CGI penguin (a timeless tale, really). John Lewis first had a viral Christmas hit in 2011 with this gem, and this year, they’ve got Monty the Penguin all queued up for a book (“Monty’s Christmas”), an app, and an in-store experience. This truly is the #magicofChristmas.
JubileeProject - Comfortable: 50 People 1 Question
Whether it’s the Dove Sketches or Meghan Trainor crooning “All About That Bass,” there are a lot of examples of empowering body image videos on YouTube (check out a sample here). Nonprofit Jubilee Project had 3 million views this week asking 50 people what they’d change about their body and highlighting how drastically body image changes from childhood to adulthood. Its simple, magical message is something we can get behind.
-- Claire Stapleton