August 08, 2014
This week on the Spotlight channel, we saluted President Obama’s greatest viral hits on his birthday, got into gaming & the LGBT community, and chronicled the hottest lyric vids of the year.
And here are four other things the YouTube community was buzzing about:
WNEP-TV - “Apparently This Kid Is Awesome, Steals the Show During Interview”
No “apparently” about it, this little dude won the Internet this week. While being interviewed by a local news channel, Noah Ritter–heretofore to be known as “Apparently Kid”–delivered a rambling response in what we can only describe as an old-timey newscaster style. It’s cute, it’s idiosyncratic, it’s an instant YouTube classic (and it clocked in at more than 8 million views in three days). In an appearance on "The Today Show" on Wednesday, Ritter made a shocking confession: he knows neither the definition nor the spelling of the word “apparently.”
Ed Sheeran - Don’t
Speaking of lovable gingers, it’s the year of Ed Sheeran (or “Shyearan,” if you will). But don’t let the 2014 “Best New Artist” Grammy nod fool you: he’s been around forever in Internet-years. He launched his YouTube channel on August 8, 2006 (eight years ago to the day!), and had hundreds of millions of views before he rocketed to major global name recognition with his Taylor Swift collabo. With the release of a sophomore album co-produced by Pharrell and Rick Rubin, it’s a big moment for the unlikely heartthrob: he’s had almost 200 million views on his YouTube channel so far in ‘14, and has a pile more coming with the launch this week of a dance-tastic video for “Don’t.”
Farmer Derek Klingenberg - Serenading the Cattle With My Trombone
In the words of the incomparable C+C Music Factory, let the music moooooooove you. In this clip, a farmhand from Peabody, Kansas, summons a herd of cattle with a trombone cover of Lorde’s “Royals.” Skip to minute one to see them gather on the hilltop, then full-on gallop toward the sounds of the indie hit. After a little digging, it turns out said cowhand is no stranger to the camera: he’s got a long history of hamming it up on YouTube with farmyard parodies like “What Does the Farmer Say?”
Munchies - How to Make the Fluffiest Pancakes
We send you into the weekend with a finger-licking “how to.” Cooking on YouTube is growing fast: food channel subscriptions have grown almost 300 percent over the past year, and views of recipe content are up 60 percent. One of the most popular cooking videos of the week comes from Vice’s Munchies channel, which features famous chefs making their favorite dishes. We liked the juxtaposition of an intimidating-looking gentleman (chef Matty Matheson), and the coziest cuisine of all: fluffy pancakes. TGIF!
-- Claire Stapleton