In the past week, USC football coach Steve Sarkisian, jam band O.A.R., and NFL quarterback Matt Ryan were among those who joined in. The most popular recent video comes from "The Fault in Our Stars" actor Ansel Egort. Here's a quick playlist of some of the most popular #IceBucketChallenge videos on YouTube:
Silly? Yes, maybe. But the challenge has now reportedly resulted in a donations boon for the ALS Association.
And things are still taking off. As the below chart indicates, upload activity around this trend really just started to take off late last week and into the weekend:
Find out more about the challenge here.
-- Kevin Allocca