PSY's 'Gentleman' Raises the Bar

April 22, 2013

Everyone knew the followup to PSY's massive (if unlikely) international hit "Gangnam Style" would draw lots of attention. But considering the assumption-defying nature of PSY's breakout popularity and massive anticipation, it was hard to predict just how big that spike in interest would be. One week and around 200 million views later, the results are in.

PSY already holds the record for the most viewed video of all time -- Gangnam Style now has an incredible 1.5 billion views -- but now he also set the record for the most views ever in a single day with the over 38 million "Gentleman" achieved on April 14th. Here's a chart of the incredible daily viewership so far:

Not surprisingly, PSY's new single quickly became April's top rising search on YouTube -- with worldwide interest first peaking on Monday April 15 and remaining high since -- and debuted at #1 on YouTube's music chart, bumping his previous hit to #2.

From a stats perspective, it's one of the biggest music video launches the web has ever seen. For some added perspective, "Gentleman" was seen 100 million times in less than 4 days in regions all over the world, a milestone that it took "Gangnam Style" nearly two months to achieve:

The previous single-day record was set by KONY 2012 last March.

-- Kevin Allocca

Note: 24-hour period measured via PST.