The Story of the Two Honey Badgers

January 09, 2012

The "Honey Badger" video, the most popular episode from the funny Randall's Animals channel in which nature documentaries are given very amusing voiceovers, was one of the cult viral hits of 2011. Unlike many other viral videos, "Honey Badger" never saw a sudden dramatic spike in viewership an instead picked up its 31 million views gradually through out the year, starting all the way back in January, when it was first posted.

The video became so popular that as LSU cornerback Tyrann Mathieu got noticed for his outstanding defense, his fans/teammates actually gave him the nickname "honey badger" for his tough play on the field. Now, the popularity of the of the video and Mathieu, who was up for a Heisman trophy this year, have become inextricably linked, as evidenced by the search chart below.

The day Randall's clip saw its biggest spike in views: December 3, the day LSU won the SEC championship and locked up their invitation to the National Championship game. Tonight, his team plays Alabama in that NCAA title game, and so Randall might once again find some new fans.

(WARNING: Some Adult Language.)