Inside YouTube Search

February 15, 2011

Every morning, we comb through YouTube's search data to investigate top spiking search terms and the videos they lead to:
  • the rock returns 2011 - Dwayne "The Rock" Johnson announced his return to Wrestlemania creating a spike in searches.

  • lassi hurskainen - College trick shot videos continue to draw attention, with this compilation by UNC-Asheville's goalkeeper seeing a jump in searches.

  • heather russell - This 10-year-old singer is seeing a rise in interest today for her music.