January 13, 2011
Kraft quickly got an ad featuring Willams' voice onto the air and onto YouTube, where those who had been tracking Williams' rise to fame flocked to it in a way that one doesn't usually see the public rush to view a macaroni and cheese commercial. As of posting, the ad accounts for 901,000 of the 1.39 million views Kraft's MacnCheese channel videos have drawn.
Here's a quick look at the channel's overall viewing to put it in context:
Kraft posted a behind the scenes clip with Williams as well.