Inside YouTube Search

January 11, 2011

Every morning, we comb through YouTube's search data to investigate top spiking search terms and the videos they lead to:
  • dyer run - Many of this morning's top searches revolve around last night's BCS National Championship game and the miraculous run (8:25) during the final drive by Auburn's Michael Dyer.

  • boxxy - Searches are up for the young girl who became something of a celebrity among a very specific and active internet subculture a year ago has returned with a new video this week.

  • shawn michaels returns - Famous (and retired) professional wrestler Shawn Michaels made a surprise return appearance on last evening's WWE "Raw" creating a spike in searches today.