Inside YouTube Search

December 09, 2010

Every morning, we comb through YouTube's search data to investigate top spiking search terms and the videos they lead to:
  • derek fisher - Searches are up for Lakers guard Derek Fisher who, last night, hit a buzzer beater lay-up to defeat town rivals the Los Angeles Clippers.

  • transformers 3 - A new trailer for next year's "Transformers 3" hit the web yesterday and searches have spiked for the 2011 action film.

  • christmas tree rocket - It's not even Christmas yet, but the top searches this morning suggest people are already looking for creative ways to dump the trees.

  • clelia ii - There's a spike in demand today for footage of the Clelia II cruise ship, which was battered by waves off Antarctica this week after a power failure.
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