Inside YouTube Search

December 02, 2010

Every morning, we comb through YouTube's search data to investigate top spiking search terms and the videos they lead to:
  • matisyahu - This morning's top spiking search is for Matisyahu, the Hasidic Jewish reggae star who put out a new song and video for Hanukkah this week. (He's also currently curating videos on our homepage.)
  • puppy vs doorstep - This clip of a French Bulldog tussling with a doorstop has been popping up in our trending videos feed this week.

  • beg steal or borrow - Searches are up for this Ray Lamontagne song, which some are considering a surprise among the recently announced Grammy nominees for song of the year.

  • jordan responds - With LeBron James returning to Cleveland tonight, searches are up for this recently popular mashup, which combines James' Nike ad with a voiceover from an ad with Michael Jordan.