Inside YouTube Search

December 03, 2010

Every morning, we comb through YouTube's search data to investigate top spiking search terms and the videos they lead to:
  • ron santo - One of the top spiking searches today is for legendary Chicago Cub player and announcer Ron Santo who passed away last evening. Here he is singing "Take Me Out to the Ballgame" at Wrigley Field last year.

  • dynamite hanukkah - The Maccabeats' Hanukkah parody has been one of our most shared video this week and today searches are spiking for the Yeshiva University acapella group's clip which is a reworking of the Taio Cruz song "Dynamite."

  • lebron vs cleveland - Last night, LeBron James returned to Cleveland with his new team the Miami Heat and searches are up today for highlights from his big victory.