How Did Dale Peterson's Ad Become the Most-Viewed of the Midterm?

November 10, 2010

If you took a look at a chart for the most viewed campaign videos of this election season, you may or may not be surprised to see Alabama Agricultural and Industrial Commissioner candidate Dale Peterson at the #1 spot. Peterson's "We are Better than That!!!!!" ad has drawn 2.25 million views since it was posted on May 15th.

How did it make it to the top of the list? 1.12 million of those views, the vast majority, came during the first week the video was posted. It was picked up by -- where it was labeled "The greatest political ad ever?" -- AOL News, Gawker,, and The Huffington Post, among others.

Despite topping the list most viewed campaign videos, Peterson lost the Primary in June.

The video accumulated an additional 800,000 views after that, with a small spike on election day.