Who Would Be The NBA's 2015 MVP Based On YouTube?

April 01, 2015


As the NBA's regular season draws to a close, fans find themselves engaged in the usual, heated discussion over who should be the NBA's Most Valuable Player. The conversation about the league's MVP has coalesced around three players: Stephen Curry of the Golden State Warriors, James Harden of the Houston Rockets, and the Oklahoma City Thunder's Russell Westbrook whose play during the second half of the season forced his name into the discussion. Some are suggesting it's the most interesting MVP race in ages.

The MVP award is given to the best performing player of the NBA's regular season, and it’s voted on by sportswriters and broadcasters who watch these athletes perform night in and night out, as well as the NBA audience who also gets to share a vote. And with so much video on YouTube about these players, we thought your time spent on YouTube should count too. So here’s the NBA MVP as decided by your YouTube searches, uploads and watchtime for this regular season from October 28 to March 22.



Search winner: Stephen Curry is hands-down the winner here with three times the searches as James Harden, and more searches than Russell Westbrook and James Harden, combined.


Upload Winner: Stephen Curry still struts away with the victory with Russell Westbrook right on his tail.


Watchtime Winner: Stephen Curry dominated this category the way he dominated this year’s All Star 3-Point Contest.

Based on all of these factors, we have no choice but to declare Stephen Curry this year's NBA MVP according to your YouTube searches, uploads and watchtime. He leads in every category relegating Harden and Westbrook to a two-way race for second place. But wait a moment…we've left out someone whose name some feel also belongs in the MVP debate... Let's look at the numbers again with Lebron James added to the mix.





This changes things dramatically, Lebron James towering over his competition with about 4 times the search volume of James Harden. Advantage: Lebron.


More videos were uploaded featuring Lebron James than all other contenders, combined. Of course, there could be many reasons for this, including discussion of his team's rocky performance. Still, point to Lebron. Let's check the big indicator: Watchtime



No contest. Lebron’s bar looks like “King” James in high school - bigger than everyone else and looking down at everyone from the air.

Leaving Miami, returning to Cleveland, and making Cleveland one of the best teams in the NBA has translated into massive numbers for Lebron James. His numbers in most categories are almost as large as all other contenders, combined, but in watchtime, he eclipses his competitors. Despite great seasons from James Harden, Russell Westbrook, and Stephen Curry, it appears that the real MVP, based on your interest on YouTube, should be Lebron James.

As a bonus, we’ve looked at the most-search days for each of these superstars, the days the fans felt the greatest urge to seek out video of these players, and included representative videos. Consider these videos, each player’s argument to be the NBA’s 2015 MVP:



10/31/2014: Lebron James - Lebron’s first win with his new team, the Cleveland Cavaliers
NBA: Lebron James Leads Cavs with 36-Point Effort in Win
2/15/2015: Stephen Curry - 3 Point Contest virtuosity
NBA: Stephen Curry Wins the 2015 Foot Locker Three-Point Contest
3/2/2015: James Harden - Harden battles the league’s preeminent player, Lebron James
NBA: James Harden Duels to Overtime Finish with Lebron James
3/5/2015: Russell Westbrook - 4th consecutive triple double, the first since Michael Jordan
NBA: Russell Westbrook Nets 43 Points as Thunder Fall to Bulls

-- Earnest Pettie

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