Nike Lockout Spots Spread

October 31, 2011

The world may be without an NBA, but its not without lockout-inspired ads right now.

Two very popular ads from Nike are spreading quickly among basketball fans right now, both addressing the current lack of an NBA season. This first one was posted on Friday and has been picking up hundreds of thousands of views:

Both that clip and this earlier "Jumpman 23" spot -- which features some of the NBA's top players participating in a humorous series of rec leagues -- have been seen over 1.2 million times already (though a significant number of those are from paid placements). Still, they're currently among the overall most-shared videos in the United States.