Double Rainbow: One-Year Anniversary

July 11, 2011

It was one year ago this past week that Paul "Yosemite Bear" Vasquez and his now-world-famous encounter with a Double Rainbow first went viral and entered pop culture history. As you may recall, the clip was posted in January, but it wasn't until a July tweet from Jimmy Kimmel -- and later a remix from the Gregory Brothers -- that the video first began making the rounds on pop culture sites and drew over half a million views in a single day.

The clip, which was one of the most-viewed of 2010, has been seen nearly 30 million times since then. Even now, a year later, it's still viewed close to 100,000 times per week.

Here's a graph of its popularity in 2010:

(May take a moment to load in full.)

Today, there are over 10,000 "double rainbow-"related videos on YouTube. Some of them are funny spoofs, and some are just clips of other double rainbows captured by those fortunate enough to have witnessed one. (One of the most famous post-double rainbow double rainbows came in the wake of the disastrous tornado that tore through Joplin, Missouri.)

Vasquez has continued to post videos of his daily exploits, and uploaded this one on Thursday to mark the occasion: