What Ted Williams Does for Your Macaroni Commercials

January 13, 2011

Ted Williams, the homeless man with the "golden voice" discovered by the Columbus Dispatch, took the web by storm in the past week and became such a phenomenon that brands like Kraft quickly came calling with opportunities for high-profile voiceover work.

Kraft quickly got an ad featuring Willams' voice onto the air and onto YouTube, where those who had been tracking Williams' rise to fame flocked to it in a way that one doesn't usually see the public rush to view a macaroni and cheese commercial. As of posting, the ad accounts for 901,000 of the 1.39 million views Kraft's MacnCheese channel videos have drawn.

Here's a quick look at the channel's overall viewing to put it in context:

Kraft posted a behind the scenes clip with Williams as well.