March 13, 2012

Tracking the Popularity of 'KONY 2012'

Last week, the 30 minute "KONY 2012" documentary, produced by Invisible Children, dominated social media feeds and was, by far, the most-viewed video on YouTube. The clip, which has been seen over 75 million times already, has seen unprecedented popularity for a non-profit video.

A look at viewing over time shows that viewing peaked last Wednesday with 31 million views in a single day, coinciding with what seemed to be the period of highest social activity around the clip.



The top rising searches, globally, on YouTube in the past 30 days relate to this subject and over 7 million views were from searches. Over 20,000 "Kony"-related videos have been uploaded in the past week.

Over 20 million views were from social media platforms. Some of entertainment's biggest stars, including Rihanna, Justin Bieber, Diddy, and Oprah, shared the video on their social media accounts, and the video quickly became the most-shared clip around the world. The video continues to spread and the numbers continue to climb, with the video still averaging millions of views per day.

The video has been increasingly popular and it's single day spike in viewing nearly tripled the most-recent video to see this kind of speedy spread.