Canadian Pop Culture Capitals, according to YouTube

June 30, 2017

In honor of Canada Day, we decided to look at which Canadian cities are most interested in the country’s cultural icons. Specifically, we picked a number of Canada-related topics, determining which city had the largest percentage of its June views devoted to the topic. Does Toronto watch the most hockey-related content? Does Ottawa dominate when it comes to watching videos about snowshoeing? Which Canadian city is most interested in poutine? We’ve crunched the numbers for Canada’s largest cities and have the findings below:

Classic Canadian musicians are most popular in Laval, QC, with The Tragically Hip and Montreal’s own Leonard Cohen coming up on top.

Canada’s animals are most-loved in Ontario, with views of Beavers highest in Brampton and views of moose-related videos highest in Toronto.

Timmies, aka Tim Hortons, is one of Canada’s best-loved fast-food chains, and views of videos related to it are highest in Burnaby, BC.

Canada’s Prime Minister, Justin Trudeau, is most-watched in Edmonton (same with The Weeknd, who grew up in Toronto).

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Which Game Won E3? The Views Are In

June 16, 2017

E3 2017, one of the most anticipated events for the gaming industry, has just concluded. The YouTube Gaming hub gave fans a front row seat to the three-day expo, tracking trailers, press conferences, and event highlights.

Now that it’s over, we can determine how fans responded. Which game received the most buzz on YouTube? We totaled views of trailer releases, industry coverage, and fan-uploaded reactions to determine which game stole the show.

Which Game Won E3 on YouTube?

Among the 200+ games with a major announcement at E3, “Star Wars Battlefront II” had the most views of any title.

This ranking includes all videos related to the title, including trailers, official gameplay, media coverage, and fan-uploaded reactions. Notably, EA’s press conference included four of the titles in our top 10, a nod to the strength of its showcase.

Which Trailer Won E3?

During E3, “Star Wars Battlefront 2” was both the #1 most-viewed trailer, and the most popular game across all videos uploaded to YouTube, with over 7.9M views.

In second place is the “Super Mario Odyssey” trailer with 5.5 million views. It was one of the last titles to be announced at E3, so its ranking is even more impressive given that it proceeded the “Star Wars Battlefront 2” trailer release by three days.

The Top 10 Most-viewed Trailers* from E3 (June 9 - 14, 2017)

Star Wars Battlefront 2: Official Gameplay Trailer - 7.9M views
Super Mario Odyssey - Game Trailer - Nintendo E3 2017 - 5.5M views
Marvel's Spider-Man (PS4) 2017 E3 Gameplay - 4.5M views
FIFA 18 | THE JOURNEY: HUNTER RETURNS | OFFICIAL TEASER TRAILER - 4.0M views
Need for Speed Payback Official Gameplay Trailer - 3.4M views
Official Call of Duty®: WWII – Multiplayer Reveal Trailer - 3.3M views
Forza Motorsport 7 - E3 2017 - 4K Announce Trailer - 3.1M views
Mario + Rabbids Kingdom Battle: E3 2017 Announcement Trailer | Ubisoft [US] - 3.0M views
South Park: The Fractured But Whole: E3 2017 Official Trailer – Time to Take a Stand | Ubisoft [US] - 2.7M views
Assassin's Creed Origins: E3 2017 Gameplay Trailer [4K] | Ubisoft [US] - 2.6M views

*Includes official trailers, teasers, and gameplay released after June 8, 2017. Excludes titles where the E3 announcement primarily involved add-ons, upgrades or an existing release on a new platform.

Stay tuned to the YouTube Gaming hub – we’ll announce the winner of the E3 Trailer Battle based on fan votes shortly!

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Moms Empowering Moms

May 12, 2017

This Mother’s Day, we celebrate the moms of YouTube. For the past several years, tens of thousands of creators have contributed to a thriving community of mothers on YouTube, helping new mothers with swaddling tutorials, mom hacks, edible play-dough recipes, and morning routines.

Every year, this community continues to expand. Views of mother-related content grew 81 percent between 2015 and 2016. More importantly, videos related to education and tips for moms grew a staggering 98 percent over the same period.

Rising Moms

To understand who’s behind this growth, we sought out the “emerging” mom creators. These are moms and families who began their channels in 2016 and quickly amassed hundreds of thousands (and, in one case, millions) of subscribers.

With Mother’s Day around the corner, let’s recognize seven new (i.e., they began within the past 18 months) mom and family creators who, as of May 2017, have gained the most subscribers. Collectively, they’ve amassed over 7 million subscribers and have had an outsized impact on the expanding community of mothers on YouTube.

Bramty Juliette - 387,000 subscribers. Channel started in February 2016

Some of Bramty’s most successful videos have been her open advice to other moms, including Q&A about her experience as teen parents. “Day-in-the-life” and “routine” videos are often shared in the mom community, and Bramty’s “Mommy Morning Routine” is a hit with over 1.4M views.

The Ingham Family - 396,000 subscribers. Channel started in December 2015.

For the past 14 months, Sarah and Chris Ingham have been actively vlogging their family of six, uploading over 420 videos to YouTube. Their Christmas Morning Special has proved incredibly popular, receiving over 23 million views to date.

Mila Diverte - 487K Subscribers. Channel started in January 2017.

Mila Diverte has only uploaded five videos in four months, but has already gained over 400,000 subscribers. The rapid viewership is a result of the breakout success in Brazil of the channel Planeta das Gêmeas (2.2M subscribers in 14 months!), which she stars in with her two twin girls. Her most popular video is a Smoothie Challenge, which stars the twins as well.

Mama Rug - 512K subscribers. Channel started in early 2017.

Over the course of a few months, Mama Rug has gained over 500K subscribers. She’s had some help – her son is FaZe Rug, who has an enormous following, with over 5 million subscribers and close to 900 million lifetime views. While her son often participates in videos, many of Mama Rug’s uploads are wisdom-filled monologues about bullying, dealing with a breakup, and cooking.

We Are the Davises - 587K subscribers. Channel started in late 2015.

This family of four is known for their challenge videos, such as The Gummy Food Challenge, Pancake Art Challenge, and Full Face Rhinestones Challenge. The Davises even launched their own gaming channel.

Slyfox Family - 700K subscribers. Channel started in December 2015.

The Slyfox Family are prolific creators, uploading over 450 videos since their first vlog 15 months ago. The family of four has documented their adventures, including a 28-million-view-pool party, an at-home roller coaster, and nose piercings.

Domo and Krissy - 1.4 million subscribers. Channel started in early 2016.

Domo and Krissy is one of the most unique channels to launch last year. It started as a couple vlogging their relationship, but over the past 12 months, has been a day-by-day documentation of Domo’s fertility treatment, learning she’s pregnant, the pregnancy process, and the birth of her son, Domonic (last month). And they haven’t stopped, uploading the baby’s first bath, first photo shoot, and family outing.

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The Musicians Who Get Love On Valentine’s Day

February 14, 2017

Last year, we examined the songs that YouTube viewers are most likely to share on Valentine’s Day. This year, we analyzed musicians who see their biggest viewership increases on Valentine’s Day.

Among all musicians on YouTube, Martina McBride’s music has had the largest increase in views on Valentine’s Day. When compared to an average day on YouTube, her content receives 2.8x more views on Feb 14th.

For example, here are views for McBride’s music over the past two years.

It’s no surprise that fans revisit her music on Valentine’s Day: McBride’s most popular song on YouTube is “Valentine,” with nearly 21M views since the beginning of 2016.

Other top 10 artists on Valentine’s Day include Kina Grannis (2.1x higher), Barry White (1.53x higher), Outkast (1.3x higher), and Lionel Richie (1.21x higher).
In the U.S., Whitney Houston has the #1 spot for musicians who see the largest increase in views of their music (2.7x). Other artists unique to the U.S. include Chaka Khan (1.7x) and Savage Garden (1.5x).
In the U.K., R&B royalty Keith Sweat (1.6x), K-Ci & JoJo (1.5x), and Brian McKnight (1.5x) break into the top 10.

We also looked at musical trends for Valentine’s Day in 2017. While this year will be tough to predict, we’ve noticed a couple surprising insights:

David Bowie’s “Valentine’s Day” should continue to rise in popularity. Last year on Valentine’s Day, David Bowie’s untimely passing led his song “Valentine’s Day” to break into the top 10 songs with “valentine” in the title. It surged 400 percent on February 14, 2016, vs. the year prior.
When it comes to love songs (songs with “love” in the title), Justin Bieber had the top spot on Valentine’s Day in 2016 with “Love Yourself,” and he’s primed to repeat this feat in 2017. Among all of this year’s songs with “love” in title, DJ Snake’s “Let Me Love You” ft. Justin Bieber is the most popular, amassing nearly 200M views since its release.

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