Real or Fake: Viral Ad of the Day?

May 16, 2011

One of our Most Shared and top Trending videos today is this clip of Tampa Bay Ray Evan Longoria seemingly saving a field reporter from injury by catching a line drive with his bare hands just above her head. The video started drawing an audience late last week, but saw a sharp increase over the weekend when it drew over half a million views.

Some point to the (subtle?) branding within the footage as an indication that the video is actually a spot from Gillette -- Longoria is already a part of the company's Young Guns 2011 campaign -- and Gillette has been known to get creative with their videos, as evidenced by 2010's Roger Federer trickshot clip that's been seen 8.4 million times.

Comments

arrow