Inside YouTube Search

February 02, 2011

Every morning, we comb through YouTube's search data to investigate top spiking search terms and the videos they lead to:
  • groundhog day 2011 - Today is Groundhog Day and users appear to be on the search for whether or not Punxsutawney Phil saw his shadow this morning. Also spiking: "pennsylvania polka" and "puxatony phil." (It is pretty tough to spell.)

  • blizzard 2011 chicago - Following the giant snowstorm that's battered the U.S. in the past 24 hours, searches are rising for clips of the blizzard in Chicago.

  • australia cyclone - A category five hurricane has made landfall in Queensland, Australia and searches are up for footage.